The concept is based on four quadrants in which a company's strategic business units (SBU) or products/brands are classified.The BCG Matrix template can be useful in many areas of your business including marketing, strategic management and business portfolio analysis. More more information on the BCG matrix, please visit as a portfolio planning tool, or corporate planning tool, the BCG growth-share matrix was first conceived by Bruce Henderson of the Boston Consulting Group back in the 1970's. VP Online Diagram provides a BCG matrix maker along with a set of pre-made BCG matrix templates.A step by step guide to making the BCG matrix from start to finish on Excel. Growth-Share matrix) is a strategic planning tool, which is used to portray firm's brand portfolio on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.

Create beautiful designs on-the-fly.BCG matrix was a framework originally devised by Boston Consulting Group to strategically measure the potential growth rate of a company within its industry versus its relative market share. The x-axis generally denotes the market growth rate, or cash usage - with the y-axis denoting relative market share, or cash generation.BCG Matrix Apple Products Example. The matrix is scored from low to high on both the x-axis and y-axis.

Create A Bcg Matrix